Welcome to
My Blog.
Data, Strategy, and The Creative Archive.
This blog documents my evolution from a hands-on designer to a performance marketing consultant. As a result, the content here is a bit of an eclectic mix.
My latest insights focus entirely on unit economics, Meta ad architecture, and data-driven performance. But if you dig into the archives, you will find practical Adobe tutorials, creative strategy, and personal travel films.
It is a random mix, but it is an honest look at the creative foundation behind the commercial systems I build today.
Explore my latest blog posts.
How is the Rapid Development of AI Models Influencing the Exponential Growth in Global Data Generation?
Discover how the rapid development of AI models is driving an unprecedented explosion in global data generation. This article breaks down the staggering scale difference between a terabyte and a zettabyte, using easy-to-understand analogies and real-world context.
🚀 Midjourney vs. Adobe: The AI Accuracy Face-off 🚀
Explore a fascinating face-off between Adobe Firefly and Midjourney, illustrating how each platform approaches rendering realistic faces with striking makeup details.