Engineering Predictable Revenue Through Paid Media.
Specialised freelance performance consultancy for high-growth e-commerce and financial brands. I don't just manage ad accounts; I build scalable, data-driven acquisition systems.
Specialised Acquisition Architectures
Meta Ads Consulting
Architecting predictable, data-driven Meta acquisition systems. Bypassing pixel degradation with CAPI and advanced unit economics.
TikTok Ads Consulting
Transitioning from random viral attempts to structured, high-volume creative production loops that reliably convert cold traffic.
E-Commerce Consulting
Forensic P&L alignment. Bridging the gap between tracking infrastructure, commercial margin targets, and operational scale for DTC brands.
Decoupling Growth
From Guesswork.
Scaling a brand on Meta and TikTok shouldn’t rely on platform luck, reactive marketing, or endless discounting. It requires a structural approach to creative testing, airtight technical tracking, and a deep understanding of unit economics.
As a freelance performance consultant, I partner directly with founders and leadership teams to audit their existing setups, fix technical debt, and implement the strategic frameworks required to systematically lower customer acquisition costs (CAC) and protect commercial margins.
Freelance Meta Ads Management
Hands-on, strategic management of your Facebook & Instagram ad accounts. I handle campaign builds, budget pacing, and algorithmic troubleshooting to scale your campaigns efficiently while protecting your margins.
TikTok & GMV Max Ads
Expert execution of TikTok paid media. I leverage GMV Max campaigns and targeted performance strategies to turn the platform into a highly profitable direct-response acquisition channel.
Data Analysis & Audits
Deep-dive diagnostics into your ad accounts. I build custom dashboards and conduct rigorous audits to mathematically uncover and fix exactly what is limiting your growth.
Creative Strategy & Production
Bridging the gap between data and design. I establish strict creative testing frameworks and produce high-converting, data-backed assets that prevent ad fatigue.
Technical Tracking & Pixels
Fixing the broken data signals standard developers miss. I implement robust tracking architectures, including Meta Pixel and CAPI, ensuring clean data for reliable attribution.
Strategy Consulting
High-level advisory for brands that need senior oversight. I act as an extension of your leadership team, providing 12-month scaling roadmaps and forecasting ROI.
The Architecture of Scale: My Process
The Diagnostic Audit
Before spending a penny of your budget, I isolate the bottlenecks. I conduct a rigorous teardown of your Meta/TikTok ad accounts, technical tracking (Pixel/CAPI), and historical creative performance to uncover exactly what is limiting your growth.
System Architecture & Strategy
I replace reactive ad creation with a predictable testing matrix. I design a bespoke commercial strategy, outlining campaign structures, budget pacing, and a data-backed creative framework designed to isolate high-converting variables.
Execution & Velocity
With the infrastructure in place, I execute the launch. I take hands-on control of your media buying, implementing daily optimisations, managing algorithmic learning phases, and actively scaling spend while strictly defending your target ROAS or Cost Per Lead.
Reporting & Commercial Advisory
You receive absolute clarity on your data. I provide transparent, C-suite ready reporting that bridges the gap between platform metrics (clicks/CTR) and hard business economics (margin/profitability), helping you forecast the next quarter of growth.
Bespoke Commercial Reporting.
Most standard paid media managers rely on generic, out-of-the-box dashboards that report on platform metrics in a vacuum. They will tell you your Cost Per Click is down, but they won't tell you if your net margin is actually growing.
I operate differently. For every brand I partner with, I engineer a completely bespoke reporting framework tailored to your specific unit economics and commercial targets.
Standard Media Buying vs. The Systems Approach
Platform Metrics vs. Business Economics
While standard managers fixate on in-platform ROAS, my frameworks track what actually matters—Marketing Efficiency Ratio (MER), true New Customer Acquisition Cost (ncCAC), and Contribution Margin.
Template Dashboards vs. Custom Architectures
I don't use copy-and-paste agency templates. I build automated, real-time data pipelines (blending Shopify, Meta, and GA4) designed specifically for your business model and product categories.
Reactive vs. Predictive
Standard reporting tells you what happened yesterday. A bespoke framework allows us to forecast your next quarter, confidently mapping out exactly how much we can scale spend while protecting profitability.
Ready to rebuild your acquisition strategy?
Stop losing margin to inefficient ad structures. Whether you need a comprehensive account audit or hands-on management to scale your Meta and TikTok campaigns, let's discuss your commercial targets.