Freelance marketing services
for brands and agencies

I help brands, B2B businesses and agency teams improve their advertising, websites and marketing decisions. From Meta and TikTok campaign management to website development, technical SEO and performance analysis, I combine senior strategy with hands-on delivery, shaped around the support you need.

Discover my services below
The Differentiator

Clearer marketing decisions with Reforge Metrics

Reforge Metrics is the performance analytics platform I built to bring relevant campaign, creative and website data together. I use it to assess performance over time, identify stronger assets and prioritise what to scale, refresh or investigate.

The analysis supports my recommendations on budgets, creative testing and optimisation, giving your team a clearer explanation of what I recommend and why.

Paid media performance dashboard showing total spend, revenue, ROAS, conversions and cumulative spend vs target pacing. Capital Efficiency Index dashboard showing creative fatigue trends and active ad leaderboard with scaling recommendations.

Illustrative Reforge Metrics dashboards using demonstration data.

Understand performance

Bring relevant data together around your objectives.

Assess creative

Identify useful patterns and changes over time.

Prioritise action

Decide what to test, improve or investigate next.

Working Together

Support shaped around your brief

You can bring me in to investigate a specific challenge, deliver a defined project or support your team over time. We agree the objectives, scope and deliverables before work begins.

Focused audits and consultancy

Get an experienced perspective on your advertising, website or performance data. I review the relevant evidence, explain what needs attention and provide practical recommendations to help you decide what to do next.

Defined implementation projects

Get hands-on delivery against an agreed brief. This could include a campaign setup, Shopify development, website migration, technical SEO improvements or a bespoke reporting dashboard.

Ongoing management and team support

Bring me into your business or agency for continuing campaign management, performance analysis or strategic guidance. I work alongside your existing team, taking responsibility for the areas we agree and keeping recommendations connected to delivery.

What happens next?

We start with a conversation about your objectives, current setup and the support you need. I then outline a suitable scope, the proposed deliverables and how we would work together.

Discuss Your Project →
Discuss Your Project

Let’s work out where I can help

Tell me what you’re working on, what you want to improve and where you need support. Whether you have a defined brief or need help identifying the priorities, we can discuss a suitable approach.

Discuss Your Project Work directly with me, from strategy to delivery.