Freelance marketing consultant for paid media & digital growth
I work with brands, B2B businesses and agency teams to improve advertising performance, strengthen their websites and make better use of their data. My approach combines hands-on Meta and TikTok management, website development and technical SEO with bespoke analysis through Reforge Metrics, helping you identify priorities and put improvements into practice.
Senior marketing experience, with the skills to deliver
I’m Chris Curry, a freelance marketing consultant based in the North East, working with brands and agencies across the UK. Before becoming independent, I was Director of Creative Performance at THG Studios, helping connect creative decisions with commercial results.
My experience spans Meta Ads management, TikTok advertising, creative strategy, website development and technical SEO. Depending on the project, I can manage campaigns, improve the website receiving the traffic or help an agency understand its performance and decide what to do next.
Through Reforge Metrics, the analytics platform I built, I assess campaign and creative performance against your objectives and available commercial data. That analysis informs practical decisions about budgets, creative testing and ongoing optimisation, with a clear explanation of what I recommend and why.
Read more about my experience.
I’ve had the privilege of working with some truly remarkable brands.
Marketing services that
connect strategy and delivery
I look beyond the ad account. By combining paid media management, technical SEO, website development and creative strategy, I help businesses fix their digital bottlenecks and scale profitably.
Meta Ads Management & Consulting
Campaign strategy, hands-on management and creative testing across Facebook and Instagram, supported by analysis that informs budget and optimisation decisions.
TikTok Ads & TikTok Shop
Strategic and practical support across TikTok advertising and TikTok Shop, including GMV Max, creative analysis and ongoing performance optimisation.
Digital Growth Consulting
Website development, technical SEO and ongoing consultancy. I identify priorities and implement improvements across Shopify, Squarespace, content and customer journeys.
Whether partnering directly with founders or collaborating alongside existing teams, I build tailored performance frameworks designed to scale and grow brands.
Reforge Metrics: clearer evidence
for better marketing decisions
Reforge Metrics is the performance analytics platform I built to support better paid-media and creative decisions. It brings together the relevant campaign, creative and website data to assess performance, identify changes over time and prioritise the next action.
I use that analysis to guide budget decisions, creative testing and optimisation, giving your team a clearer explanation of what I recommend and why.
- Understand performance: see the commercial picture across the available data.
- Improve creative decisions: identify stronger assets and patterns worth testing.
- Prioritise action: assess what to scale, refresh, investigate or stop.
& Website Data
& Scoring
Priorities
A clearer plan for
your next phase of growth.
Whether you need support with Meta and TikTok advertising, a stronger website or clearer performance analysis, let's discuss what you want to achieve. I combine senior marketing strategy with hands-on delivery to help you identify the priorities and put them into action.