Bridging the gap between paid acquisition, technical SEO, and hard data.
I partner with ambitious DTC brands, B2B organisations, and elite agencies to deliver a complete performance ecosystem. By combining hands-on Meta and TikTok ad management with rigorous technical SEO, site replatforming, and custom Python-driven analytics, I build the digital infrastructure required to scale your revenue predictably.
Bridging the Gap Between Technical Infrastructure and Commercial Growth.
I am an independent digital growth consultant operating at the intersection of technical digital foundations and advanced analytics. Ambitious DTC brands, B2B organisations, and elite agencies hire me when they hit a scaling ceiling. Usually, their data is fractured across legacy websites, technical SEO bottlenecks, and disconnected tracking platforms. As a freelance Meta ads specialist, I cut through that chaos by building bespoke data architecture that diagnoses performance bottlenecks and dictates a mathematically sound path to scale.
Whether acting as your TikTok advertising consultant or overhauling your entire digital infrastructure, I use custom-built Python and Streamlit dashboards to connect platform data directly to your actual P&L. I don’t just report the news—I resolve technical debt, engineer robust measurement systems, and prescribe the precise commercial strategy required to protect your margins.
I’ve had the privilege of working with some truly remarkable brands.
I Engineer Digital Growth Infrastructure
I do not just push buttons in an ad account. I integrate your website architecture, technical SEO, data measurement, and media buying into a single, high-performing system designed to resolve technical debt and profitably scale your business.
Freelance Meta Ads Management
Hands-on, strategic management of your Meta & Instagram ad accounts. As a freelance Meta ads manager, I handle campaign builds, budget pacing, and algorithmic troubleshooting to scale your campaigns efficiently while protecting your margins.
TikTok & GMV Max Ads
Expert execution of TikTok paid media. I leverage GMV Max campaigns and targeted performance strategies as your freelance TikTok ads manager to turn the platform into a highly profitable direct-response acquisition channel.
Technical SEO & Migrations
Forensic technical SEO audits and rigorous platform migration planning. I resolve indexation bottlenecks, streamline site architecture, and manage 301 redirects to ensure your organic visibility scales rather than stalls.
Digital Foundations
High-performance website architecture. I build scalable digital foundations, handling everything from bespoke Shopify Liquid development to complex Squarespace replatforming to establish a premium, high-conversion environment.
Data & Measurement Systems
Fixing the broken data signals that standard developers miss. I implement custom Python reporting and server-side tracking architectures (Meta CAPI), ensuring clean data and a mathematically precise view of your P&L.
Digital Growth Consulting
High-level advisory for ambitious brands and agencies. Acting as your freelance digital growth consultant, I deliver prioritised commercial roadmaps, technical oversight, and fractional digital leadership.
Whether partnering directly with founders or collaborating alongside existing teams, I build tailored performance frameworks designed to scale and grow brands.
Turn fragmented marketing data into clearer commercial decisions.
Reforge Metrics is a bespoke paid media analytics and performance intelligence platform for brands and agencies. It connects advertising, creative and website data, then applies transparent analysis to show what is working, what is losing momentum and what your team should scale, refresh or stop.
& Website Data
& Scoring
Priorities
Let's engineer your next phase of growth.
Stop funding algorithmic guesswork. If you're scaling spend on Meta and TikTok but seeing diminishing returns, it's time to fix the underlying data architecture. Let's build a predictable acquisition engine.