Hi, I’m Chris.
I am a freelance performance marketing consultant and creative systems architect based in the North East. For over a decade, I’ve been helping high-growth e-commerce and financial brands turn their advertising into predictable, profitable revenue.
Early in my career, I was deep in the creative trenches—shooting video, animating, and designing in the Adobe Suite. I loved the craft, but I quickly realised a hard truth: even the most beautiful creative is useless if it doesn’t move the commercial needle.
That realisation completely shifted my approach. I stopped just making things look good and started focusing on the architecture of performance. Today, I partner directly with founders and leadership teams to bridge the gap between hard data and creative execution.
What I Bring to the Table.
The 'Full-Stack' Advantage
Because my roots are in hands-on design and video production, I don't just read the data—I know exactly how to execute the creative pivot. Standard media buyers can't edit, and standard designers can't read an ads manager. I do both, ensuring zero friction between strategy and execution.
Commercial Strategy First
I look beyond vanity metrics like clicks and in-platform ROAS. My focus is entirely on your unit economics, Marketing Efficiency Ratio (MER), and true profitability.
Bespoke Reporting
I don't use generic agency templates. I build custom, real-time data frameworks tailored to your specific business model, giving you the clarity you need to forecast your next quarter with confidence.
Technical Rigour
From isolating variables in multi-variant creative testing to fixing complex Pixel and CAPI tracking architectures, I implement the structural logic required for sustainable growth.
Industry Versatility
Having successfully managed accounts and scaled revenue across diverse sectors—from enterprise retail (Myprotein) to financial services (ASDA Money) and boutique e-commerce (La Chocolatrice)—I know how to adapt a core performance system to fit your unique market.