Senior Performance Consultant.
Hi, I’m Chris. I am a freelance performance marketing consultant and creative systems architect based in the North East. For over a decade, I’ve been helping high-growth e-commerce and financial brands turn their advertising into predictable, profitable revenue.
Early in my career, I was deep in the creative trenches—shooting video, animating, and designing in the Adobe Suite. I loved the craft, but I quickly realised a hard truth: even the most beautiful creative is useless if it doesn’t move the commercial needle.
That realisation completely shifted my approach. I stopped just making things look good and started focusing on the architecture of performance. Today, I partner directly with founders and leadership teams to bridge the gap between hard data and creative execution.
What I Bring to the Table.
The 'Full-Stack' Advantage
Because my roots are in hands-on design and video production, I don't just read the data—I know exactly how to execute the creative pivot. Standard media buyers can't edit, and standard designers can't read an ads manager. I do both, ensuring zero friction between strategy and execution.
Commercial Strategy First
I look beyond vanity metrics like clicks and in-platform ROAS. My focus is entirely on your unit economics, Marketing Efficiency Ratio (MER), and true profitability.
Bespoke Reporting
I don't use generic agency templates. I build custom, real-time data frameworks tailored to your specific business model, giving you the clarity you need to forecast your next quarter with confidence.
Technical Rigour
From isolating variables in multi-variant creative testing to fixing complex Pixel and CAPI tracking architectures, I implement the structural logic required for sustainable growth.
Industry Versatility
Having successfully managed accounts and scaled revenue across diverse sectors—from enterprise retail (Myprotein) to financial services (ASDA Money) and boutique e-commerce (La Chocolatrice)—I know how to adapt a core performance system to fit your unique market.
Where I Drive Commercial Impact
Meta Ads Consulting
As a dedicated freelance specialist, I build resilient, data-led campaigns on Facebook and Instagram. I focus on robust tracking and scaling your revenue predictably, working seamlessly with both direct brands and agencies.
TikTok Ads Consulting
I help ambitious brands and agency partners navigate the platform's fast-paced demands. By engineering rigorous creative testing frameworks, I turn native attention into highly profitable, measurable growth.
E-Commerce Consulting
Beyond the ad accounts, I align your paid media directly with your wider P&L. I deeply analyse your unit economics and true customer acquisition costs to ensure your scaling strategy is genuinely sustainable.
Got an upcoming project or aggressive growth targets to hit?
Whether you need a comprehensive audit of your current ad setup, bespoke commercial reporting, or hands-on management to scale your campaigns, I treat your budget with the same respect and strategic rigour as if it were my own.