Freelance marketing consultant.
Hi, I’m Chris. I’m a freelance marketing consultant based in the North East, working with brands and agencies across the UK. My background spans creative production, paid media, website development and performance analysis.
I started by photographing products, shooting video and designing in the Adobe Suite. Over time, I became just as interested in what happened after the work went live: how people responded, what performed and what could be improved.
That led me into paid media and creative performance, including my role as Director of Creative Performance at THG Studios, where I helped connect creative decisions with campaign results for brands including Myprotein and ASDA Money.
Now, I work independently across creative, marketing and digital delivery. My projects have included photography and design for La Chocolatrice, followed by Shopify development, technical SEO and ongoing marketing strategy. I also built Reforge Metrics, a performance analytics platform that brings campaign, creative and website data into one clearer view.
What I bring to your project
Strategy and hands-on delivery
I can help define the approach and carry out the work. My experience spans campaign management, creative development and website improvements, allowing me to connect recommendations with the practical steps needed to implement them.
Commercial context
I start with your objectives and business model. Whether I’m working as your Meta Ads consultant or reviewing your website, I assess performance using relevant measures and available commercial data, explaining the trade-offs behind my recommendations.
Analysis through Reforge Metrics
I built Reforge Metrics to make campaign and creative performance easier to evaluate. It brings relevant data together so I can assess changes over time, identify patterns and explain what I recommend testing, improving or investigating next.
Practical technical expertise
My work includes Shopify and Squarespace development, technical SEO, website migrations and tracking reviews. I investigate implementation issues and make practical improvements to how websites function, how customer journeys work and how performance is measured.
Experience across different businesses
My experience includes creative performance work for Myprotein and ASDA Money at THG Studios, alongside freelance website and SEO projects for La Chocolatrice and Northpoint. I adapt my approach to the business, its customers and the team delivering the work. Explore examples in my case-study portfolio.
Expertise across
paid media, websites and performance
Meta Ads Management & Consultancy
I combine Facebook and Instagram campaign management with creative strategy and performance analysis, helping your team plan tests, review budgets and respond to changes in performance.
TikTok Ads & TikTok Shop
I bring together campaign management, creative analysis and testing across TikTok advertising, TikTok Shop and GMV Max, with recommendations shaped by performance and your objectives.
Digital Growth Consulting
I work across website development, technical SEO and measurement, helping businesses prioritise and implement improvements to their Shopify or Squarespace sites and wider customer journeys.
Let’s discuss where I can help
Whether you have a defined project, need an experienced perspective or want ongoing support, tell me what you’re working towards. We can discuss your priorities and how my experience could support your business or team.