Digital Growth Consultant.
Hi, I’m Chris. I am a freelance digital growth consultant and technical systems architect based in the North East. For over a decade, I’ve been helping ambitious DTC brands, B2B organisations, and elite agencies build scalable digital infrastructure and predictable acquisition engines.
Early in my career, I was deep in the creative trenches—shooting video, animating, and designing in the Adobe Suite. I loved the craft, but I quickly realised a hard truth: even the most beautiful creative—or the most aesthetic website—is useless if it isn't backed by robust technical architecture and hard data.
That realisation completely shifted my approach. I stopped focusing on isolated tactics and started building complete digital ecosystems. Today, I partner directly with founders and leadership teams to bridge the gap between technical web foundations, custom analytics, and cross-channel acquisition.
What I Bring to the Table.
The 'Full-Stack' Infrastructure Advantage
Because my roots span hands-on web development, technical SEO, and media buying, I don't just read the data—I engineer the solution. Standard web developers cannot execute an acquisition funnel, and standard media buyers cannot fix your site architecture. I do both, ensuring zero friction between your digital infrastructure and your commercial growth.
Commercial Strategy First
I look beyond vanity metrics like organic traffic and in-platform ROAS. Whether I am acting as your freelance Meta ads consultant or auditing your wider ecosystem, my focus is entirely on your true unit economics, Marketing Efficiency Ratio (MER), and bottom-line profitability.
Bespoke Data Architecture
I do not use generic, out-of-the-box agency templates. I build custom, Python-driven data frameworks tailored to your specific business model, giving you the clarity you need to forecast your next quarter with mathematical confidence.
Technical Rigour
From managing complex site replatforming and resolving indexation bottlenecks, to deploying advanced server-side tracking (CAPI) for your TikTok campaigns, I implement the structural logic required for sustainable scaling.
Industry Versatility
Having successfully engineered growth ecosystems across diverse sectors—from enterprise retail (Myprotein) to B2B engineering (Northpoint) and financial services (ASDA Money)—I know how to adapt my core performance systems to fit your unique market. You can view these frameworks in action within my case study portfolio.
Where I Drive Commercial Impact
Meta Ads Consulting
I take a highly hands-on approach to Facebook and Instagram acquisition. Rather than relying on standard setups, I custom-build resilient tracking and campaign architectures that align perfectly with your commercial reality.
TikTok Ads Consulting
Drawing on my roots in video production, I build rigorous creative testing frameworks for TikTok. I help you cut through the noise with structured, high-volume production loops that reliably convert cold traffic.
Digital Growth Consulting
Stepping beyond the ad accounts, I act as a fractional partner for ambitious brands and agencies. I audit, fix, and scale your entire digital ecosystem—from technical SEO and site architecture to custom P&L reporting.
Got a complex project or aggressive growth targets to hit?
Whether you need a forensic audit of your technical SEO, bespoke data architecture, or a unified cross-channel acquisition strategy, I treat your commercial targets with the same respect and strategic rigour as if they were my own.