Stop Guessing, Start Growing: Creative Performance Consulting Built for Modern Paid Social
Get clarity on what’s holding back your Meta and TikTok performance, and build a system that’s designed for consistent, measurable growth.
If your campaigns feel unpredictable or your creative isn’t landing the way it should, I help you understand why. As a creative performance consultant, I specialise in diagnosing performance issues, strengthening creative testing, and developing strategies that align with how Meta and TikTok actually deliver results today.
I bring practical, insight-led guidance that cuts through the noise - giving you a clear plan to improve performance, rebuild structure, and create ads that work harder for your brand.
What I Deliver
Performance Audits That Reveal What’s Holding You Back
A clear review of your Meta and TikTok setup, highlighting creative, structural, and strategic gaps so you know exactly where performance is leaking and what to improve first.
Creative Systems Built for Modern Paid Social
I help you build a practical creative testing framework — identifying winning hooks, formats, and patterns, and giving your team a structured way to develop high-performing content.
Strategy Designed for Meta & TikTok Performance
From account structure to buying types, tracking, and optimisation logic, I develop a clear strategy that aligns with how these platforms actually deliver results today.
Insight-Led Optimisation for Predictable Growth
Every recommendation is backed by creative and performance data, helping you make confident decisions, improve efficiency, and build a repeatable path to better results.
A Collaborative, Insight-Led Approach to Performance
Effective paid social performance starts with understanding what’s really driving your results, from creative patterns to account structure, audience signals, and buying behaviour. My approach isn’t based on generic frameworks or off-the-shelf strategies. It’s built on collaboration, clarity, and a deep dive into how your brand performs across Meta and TikTok.
The goal is simple: give you the insight and structure you need to improve performance, build stronger creative systems, and create a setup that delivers predictable, measurable growth.
1. Deep Dive & Diagnostic Review
We begin by analysing your current Meta and TikTok performance - creative, structure, signals, buying types, and historical trends. This gives us a clear picture of what’s driving results, what’s blocking performance, and where the biggest opportunities lie.
2. Strategic Framework & Creative Direction
Using the insights from the diagnostic phase, I build a strategic framework that defines how your creative, structure, and testing should operate. This includes clear objectives, performance indicators, and a system for developing high-performing content across platforms.
3. Implementation Guidance & Iteration
Working collaboratively, we begin putting the strategy into action - rebuilding structure, refining creative testing, and improving the signals feeding each platform. I continue to review performance and provide direction to help your team implement effectively.
4. Performance Tracking & Continuous Optimisation
We monitor creative and performance data through a clear reporting framework, identifying what’s working and what needs refining. This ensures your system becomes stronger over time, giving you predictable, measurable improvements in efficiency and results.
Why Partner with Me?
You need more than creative ideas — you need a performance approach that explains why your ads are working, where they’re leaking, and how to fix them. As a creative performance consultant with over a decade of experience across Meta and TikTok, I bridge the gap between creative direction and platform strategy to help brands build systems that deliver predictable, scalable results.
Key Benefits
Creative That Performs: I analyse your creative through a performance lens - identifying patterns, testing opportunities, and strategic improvements that lead to more efficient campaigns.
Platform Expertise Across Meta & TikTok: With hands-on experience managing and advising on paid social for brands spending £5k–£100k+ per month, I bring practical, platform-specific insight that supports real growth.
Strategic Systems, Not One-Off Fixes: From creative testing frameworks to improved structure and signal quality, I help you build long-term systems that strengthen performance over time.
Clear, Insight-Led Recommendations: Every decision is backed by creative and performance data - giving you clarity about what to do next and why it matters.
Experience Across Brands, Agencies & Growth Teams: I’ve supported a wide range of teams, adapting strategies to the realities of different industries, budgets and performance goals.
Let's Discuss Your Project
If you're looking for a strategic partner who understands the power of combining creativity with performance, let's have a conversation about how I can help your brand thrive.