Freelance TikTok Advertising Consultant & Creative-Led Performance Specialist
Specialising in:
TikTok Ads Performance Analysis
GMV Max & Smart+ Campaign Strategy
Creative Testing & Iteration
TikTok Shop & Non-Shop Advertising
Performance Marketing Consulting
Transform Your TikTok Ad Performance with Creative-Led Strategy
Hello, I’m Chris Curry, a freelance performance consultant specialising in TikTok advertising.
I help brands improve the efficiency and scalability of their TikTok campaigns by combining creative insight with a structured, performance-led approach. Over the last decade, I’ve worked across TikTok, Meta, and wider paid social channels, developing a method that blends strategic thinking with hands-on analysis.
TikTok moves fast, and performance depends on strong creative, clear testing, and choosing the right buying types — whether that’s GMV Max, Smart+, or standard conversion campaigns. My role is to diagnose what’s limiting performance, strengthen your creative system, and rebuild your setup so TikTok’s algorithm can deliver efficiently.
I work with marketing teams across the UK to remove the guesswork, build confidence, and create a performance environment designed for how TikTok works today.
“Chris is one of the smartest minds working on TikTok Shop ads! He has a breathe of knowledge around this and how to combine in a wider DTC strategy.”
- Nilam Atodaria, Brand Partnerships, at TikTok
Core Services for TikTok Advertising Success
TikTok Ads
Management
Full campaign setup and optimisation across GMV Max, Smart+ and standard performance campaigns.
- Complete TikTok Ads account review and rebuild
- GMV Max and Smart+ configuration and optimisation
- Performance-focused campaign structures
- Daily and weekly optimisation workflows
- Improved delivery efficiency through clean signals
- Scaling strategies tailored to TikTok’s algorithm
Creative Testing
& Iteration
Identify winning hooks, formats and styles through structured creative testing.
- Clear creative testing frameworks for TikTok
- Hook, pacing and storytelling analysis
- High-performing pattern identification
- Creative iteration recommendations
- Test planning and prioritisation
- Weekly creative performance insights
TikTok Shop &
GMV Max Strategy
Specialist support for brands running TikTok Shop and GMV Max campaigns.
- TikTok Shop ads setup and optimisation
- GMV Max strategy, configuration and scaling
- Product catalogue review & improvement
- Conversion flow analysis for Shop and non-Shop
- Smart+ vs GMV Max decision-making
- Measurement and event tracking guidance
Performance
Analysis & Strategy
Understand what’s driving results and build a roadmap for improvement.
- Full creative and performance analysis
- Metrics interpretation built for TikTok behaviour
- Recommendations on creative, structure, bidding
- Testing roadmaps and future planning
- Competitor and category benchmarking
- Clear next steps for improving efficiency
Brands and agencies I’ve supported across TikTok
TikTok Advertising Success Stories
Click the icons view my case studies
Transform Your TikTok Advertising Performance
Ready to improve your TikTok results with a creative-led, performance-driven approach? I offer a complimentary 30-minute consultation where we’ll:
Review your current TikTok campaign setup
Identify creative and structural quick wins
Outline a clear plan for improving performance across GMV Max, Smart+ or standard campaigns
Book Your Free TikTok Ads Performance Review
Working with brands running TikTok Shop and non-Shop campaigns, including GMV Max programmes spending £5k–£100k+ per month.
Currently accepting new TikTok clients