Welcome to
My Blog.
Data, Strategy, and The Creative Archive.
This blog documents my evolution from a hands-on designer to a performance marketing consultant. As a result, the content here is a bit of an eclectic mix.
My latest insights focus entirely on unit economics, Meta ad architecture, and data-driven performance. But if you dig into the archives, you will find practical Adobe tutorials, creative strategy, and personal travel films.
It is a random mix, but it is an honest look at the creative foundation behind the commercial systems I build today.
Explore my latest blog posts.
How to Create a Realistic Dual Lighting Effect in Photoshop 2025
Learn how to create a stunning dual lighting effect in Photoshop 2025 that blends naturally with your subject’s skin tones. This step-by-step guide ensures professional and realistic results every time.
How to Remove Bars or Railings from an Image in Photoshop 2024
Learn the fastest way to remove bars or railings from your images using Photoshop 2024. This simple tutorial will guide you step-by-step to achieve clean, professional results in minutes.
How to Add Motion Blur in Photoshop: Step-by-Step Tutorial
Learn how to create striking motion blur effects in Photoshop. This tutorial offers easy-to-follow steps and examples to enhance your photos with dynamic movement, perfect for photographers of all levels.
How to Crop an Image into a Circle in Photoshop - Quick & Easy Tutorial
Unlock the secrets of cropping images into circles in Adobe Photoshop, perfect for beginners. This easy-to-follow guide will teach you the essential tools and techniques to create perfect circular crops, enhancing your digital editing skills for more polished and professional results.
How to Remove Text from Any Image for Beginners: Easy Photoshop Guide
Unlock the secrets of text removal in Adobe Photoshop, designed for beginners. This easy-to-follow guide will teach you the essential tools and techniques to seamlessly erase text from any image, enhancing your digital editing skills for cleaner, more professional results.
How to Change the Colour of Clothes in Photoshop 2024: Easy Tutorial
Discover how to seamlessly change the colours of clothing in your photos, mastering techniques that maintain texture and realism for a flawless finish.
Mastering Image Upscaling in Photoshop 2024: A Step-by-Step Guide
Explore the craft of upscaling in Photoshop 2024. Learn how "Preserve Detail 2.0" can turn pixelated pictures into pristine images, enhancing resolution while keeping their natural look.
Mastering Noise Reduction for Shutterstock Images: A Photographer's Guide
Learn the best way to completely remove all background noise from your images using Adobe Photoshop
Design a Social Media Video Ad, the Full Process - Adobe XD, Photoshop & After Effects
In this blog post, I’ll guide you through my full process for creating a social media video advert for Magic Mind. The software I’ll be using indclide Adobe XD, Photoshop and After Effects.