This blog documents my evolution from a hands-on designer to a performance marketing consultant. As a result, the content here is a bit of an eclectic mix.

My latest insights focus entirely on unit economics, Meta ad architecture, and data-driven performance. But if you dig into the archives, you will find practical Adobe tutorials, creative strategy, and personal travel films.

It is a random mix, but it is an honest look at the creative foundation behind the commercial systems I build today.