Engineering Predictable Revenue Through Paid Media.
As a specialised freelance marketing consultant for high-growth e-commerce and financial brands, I don't just manage ad accounts; I build scalable, data-driven acquisition systems.
Specialised Acquisition Architectures
Meta Ads Consulting
Architecting predictable, data-driven Meta acquisition systems. Bypassing pixel degradation with CAPI and advanced unit economics.
TikTok Ads Consulting
Transitioning from random viral attempts to structured, high-volume creative production loops that reliably convert cold traffic.
E-Commerce Consulting
Forensic P&L alignment. Bridging the gap between tracking infrastructure, commercial margin targets, and operational scale for DTC brands.
Decoupling Growth
From Guesswork.
Scaling a brand on Meta and TikTok shouldn’t rely on platform luck, reactive marketing, or endless discounting. It requires a structural approach to creative testing, airtight technical tracking, and a deep understanding of unit economics.
As a freelance performance consultant, I partner directly with founders and leadership teams to audit their existing setups, fix technical debt, and implement the strategic frameworks required to systematically lower customer acquisition costs (CAC) and protect commercial margins.
Freelance Meta Ads Management
Taking full ownership of your Facebook and Instagram acquisition. I architect scalable campaign structures, manage daily budget pacing, and optimise for your true target CPA to drive sustainable growth.
TikTok & GMV Max Ads
Transforming native attention into measurable commercial returns. I engineer high-velocity creative testing loops and deploy advanced GMV Max structures to make TikTok a predictable revenue stream.
Data Analysis & Audits
Forensic evaluation of your media buying infrastructure. I isolate performance bottlenecks and build bespoke data dashboards that give you complete, real-time transparency over your unit economics.
Creative Strategy & Production
Building the visual systems that actually drive conversions. I implement rigorous creative testing frameworks to identify winning formats, iterating quickly to scale performance and combat ad fatigue.
Technical Tracking & Pixels
Securing the data foundation of your ad accounts. I specialise in deploying complex tracking architectures, from Conversions API (CAPI) to Server-Side tagging, ensuring the algorithms receive flawless signal delivery.
Strategy Consulting
Fractional leadership for high-growth brands and agency partners. I integrate seamlessly with your existing teams to build long-term scaling roadmaps, forecast P&L impact, and guide your wider commercial strategy.
The Architecture of Scale: My Process
The Diagnostic Audit
Before spending a penny of your budget, I isolate the bottlenecks. I conduct a rigorous teardown of your Meta/TikTok ad accounts, technical tracking (Pixel/CAPI), and historical creative performance to uncover exactly what is limiting your growth.
System Architecture & Strategy
I replace reactive ad creation with a predictable testing matrix. I design a bespoke commercial strategy, outlining campaign structures, budget pacing, and a data-backed creative framework designed to isolate high-converting variables.
Execution & Velocity
With the infrastructure in place, I execute the launch. I take hands-on control of your media buying, implementing daily optimisations, managing algorithmic learning phases, and actively scaling spend while strictly defending your target ROAS or Cost Per Lead.
Reporting & Commercial Advisory
You receive absolute clarity on your data. I provide transparent, C-suite ready reporting that bridges the gap between platform metrics (clicks/CTR) and hard business economics (margin/profitability), helping you forecast the next quarter of growth.
Bespoke Commercial Reporting.
Most standard paid media managers rely on generic, out-of-the-box dashboards that report on platform metrics in a vacuum. They will tell you your Cost Per Click is down, but they won't tell you if your net margin is actually growing.
I operate differently. For every brand I partner with, I engineer a completely bespoke reporting framework tailored to your specific unit economics and commercial targets.
Standard Media Buying vs. The Systems Approach
Platform Metrics vs. Business Economics
While standard managers fixate on in-platform ROAS, my frameworks track what actually matters—Marketing Efficiency Ratio (MER), true New Customer Acquisition Cost (ncCAC), and Contribution Margin.
Template Dashboards vs. Custom Architectures
I don't use copy-and-paste agency templates. I build automated, real-time data pipelines (blending Shopify, Meta, and GA4) designed specifically for your business model and product categories.
Reactive vs. Predictive
Standard reporting tells you what happened yesterday. A bespoke framework allows us to forecast your next quarter, confidently mapping out exactly how much we can scale spend while protecting profitability.
Ready to rebuild your acquisition strategy?
Stop losing margin to inefficient ad structures. Whether you need a comprehensive account audit or hands-on management to scale your Meta and TikTok campaigns, let's discuss your commercial targets.