Senior Freelance E-commerce Growth Consultant.
Scaling a modern DTC brand requires more than standard media buying. It demands a senior performance architect. I partner directly with founders and leadership teams to build predictable, highly profitable Meta and TikTok acquisition systems.
Brands searching for a traditional e-commerce growth agency often realise what they actually need is direct access to a dedicated consultant. From server-side tracking infrastructure to margin-focused scaling, I bridge the gap between hard commercial metrics and creative execution.
Proven E-commerce Unit Economics
Real growth is not measured in impressions; it is measured in margin. These case studies demonstrate how replacing fragmented agency teams with a unified, data-driven architecture systematically lowers customer acquisition costs (CAC) and drives sustainable revenue scale.
How I Architect Your Scale
I do not offer off-the-shelf management packages. Every partnership begins with a forensic look at your data infrastructure before a single pound of ad spend is scaled.
The Infrastructure Audit
Before scaling, I plug the leaks. I conduct a deep-dive technical audit of your Meta and TikTok tracking, implement robust server-side architecture (CAPI), and resolve the technical debt that causes algorithm signal loss. I establish your true baseline MER (Marketing Efficiency Ratio).
Creative Engineering
I align your creative assets directly with hard performance data. By building a rigorous, multi-variant testing matrix, I systematically identify the visual hooks and messaging angles that convert cold traffic into high-value customers, eradicating reliance on heavy discounting.
Margin-Focused Scaling
With the infrastructure secure and the creative converting, I scale the media buying. I manage the daily mechanics of your ad accounts with a ruthless focus on protecting your profit margins, adapting dynamically to platform changes without the lag of a traditional agency structure.
A True Partner in Growth
I am Chris Curry, a freelance performance marketing consultant based in the North East. For over a decade, I have been helping high-growth e-commerce brands turn their advertising into predictable, profitable revenue.
Early in my career, I was deep in the creative trenches—shooting video and designing in the Adobe Suite. I loved the craft, but I quickly realised a hard truth: even the most beautiful creative is useless if it doesn't move the commercial needle.
That realisation completely shifted my approach. I stopped just making things look good and started focusing entirely on the mechanics of performance. Today, I do not hide behind account managers or vanity metrics. When you partner with me, I am the one auditing your tracking, building your testing frameworks, and ruthlessly managing your media buying to protect your margins.
Bespoke Trading Infrastructure
Most traditional agencies rely on the same generic reporting templates and delayed platform data. I don't do generic. For every account, I engineer a proprietary, Python-powered Trading Desk tailored exactly to your unique media goals and unit economics.
- Attribution-Aware Budget Pacing: I build custom financial trackers that map exact daily scaling velocity against prorated monthly targets. The system automatically accounts for platform attribution lag, giving your team a mathematically accurate picture of true ROAS and spend pacing without the guesswork.
- Algorithmic Creative Scoring: I engineer a custom Capital Efficiency Index (CEI) that automatically grades video hook rates, hold rates, and conversions out of 100. This removes human bias from creative analysis, ranking every asset so you know exactly which videos are structurally sound.
- Automated Portfolio Management: Using predictive momentum tracking, the dashboard generates automated action ledgers that dictate exactly when to Scale, Audit, or Pause an ad daily. It also features a custom Creative Fatigue Engine that mathematically calculates the exact day an ad drops off its peak performance, preventing wasted spend before it happens.
This is not just a reporting deck; it is a bespoke algorithmic decision engine. It gives your media buying a highly sophisticated, defensible technological edge that actively protects budgets, streamlines operations, and highlights hidden scaling opportunities.
The Growth Architecture.
The enterprise-grade infrastructure and data systems I use to scale high-margin revenue.
Acquisition & Scaling
- Meta Ads Infrastructure: Advantage+ Shopping Campaigns (ASC), Dynamic Catalogue Architecture.
- TikTok For Business: GMV Max, Smart+ Automation, Spark Ads.
- Google Ads: Performance Max (PMax), Search & Shopping.
Measurement & Tracking
- Meta Conversions API (CAPI): Server-side event routing to secure data against iOS signal loss.
- Google Analytics 4 (GA4): Custom event mapping and cross-channel attribution.
- Looker Studio: Real-time, dynamic data visualisation for C-suite reporting.
Commercial Data & Forecasting
- Python: Advanced data analysis and bespoke script automation.
- Financial Frameworks: Weighted grading models, CAC-to-LTV forecasting, and margin analysis.
E-commerce & CRO
- Shopify & Shopify Plus: Seamless integration of tracking pixels into leading e-commerce platforms.
- Conversion Optimisation: Landing page architecture and post-click user journey mapping.
FAQs
Integrating a specialised systems architect into your growth operations is a strategic decision. Here is exactly how I structure engagements, integrate with your existing teams, and scale revenue.
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When you hire an agency, you are typically pitched by the founder but passed down to a junior account manager for daily execution. The communication loop is slow, and the focus is often on vanity metrics. As an independent e-commerce growth consultant, I offer direct access to the systems architect. I bridge the gap between hard commercial data and creative execution, meaning your ad account is managed with absolute agility and a ruthless focus on your net margin.
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Absolutely. My role is to provide the data-driven creative architecture. I analyse the quantitative data from Meta and TikTok to tell your creative team exactly what to make and why to make it. We establish a rapid, multi-variant testing matrix, allowing your designers and videographers to focus purely on high-converting output without guessing what the algorithm wants.
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The technical infrastructure and margin-focused strategies I build are designed for scale. I typically partner with e-commerce brands spending between £10,000 and £150,000+ per month across Meta, TikTok, and Google. At this level of scale, fractional improvements in your CAC and server-side tracking yield massive returns in bottom-line profitability.
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I do not rely on in-platform ROAS. The foundation of any high-growth acquisition engine is robust measurement. During the initial infrastructure audit, I implement enterprise-grade server-side tracking, including the Meta Conversions API (CAPI) and advanced GA4 event mapping. By securing your data pipeline, we feed the platforms the exact algorithmic signals they need to find high-value purchasers, completely bypassing browser-based signal loss.
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No. Traditional agencies use 12-month contracts to protect their own cash flow, often regardless of performance. I operate on agile, rolling 90-day growth sprints. This provides exactly enough time for me to audit your infrastructure, execute the multi-variant testing, and scale your media buying, while ensuring I am continually earning my seat at your leadership table through hard commercial returns.
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You will not receive a generic monthly PDF generated by a junior account manager. Because I act as an extension of your leadership team, I integrate directly into your company's Slack or Microsoft Teams for real-time agility.
For reporting, I don't rely on off-the-shelf templates. I engineer bespoke, interactive reporting portals tailored specifically to your exact data architecture. Your C-suite gets 24/7 access to a Strategic Dashboard tracking true blended ROAS, pacing, and bottom-line margin. Meanwhile, the daily buying is executed through a custom Optimisation Hub, tracking proprietary metrics like Capital Efficiency Index (CEI), 3D momentum, and real-time creative fatigue.
Ready to rebuild your acquisition engine?
If you are a high-growth UK e-commerce brand looking to move beyond the traditional agency model, let’s look at your unit economics.
Book a Growth Audit