Freelance Meta Ads Consultant for UK
Brands and Agencies

I combine hands-on Meta campaign management with creative strategy and commercial analysis. You work directly with me across account decisions, creative testing and optimisation.

My differentiator is Reforge Metrics, the performance analytics platform I built to assess campaign and creative performance over time. Where relevant website and business data are available, I use them alongside platform reporting to inform budget allocation, testing and acquisition decisions.

I welcome enquiries from brands and agency clients investing £5,000+ per month in Meta advertising. My experience includes managing monthly budgets of £10,000 to £100,000+.

Advertising spend and management or consultancy fees are separate. I agree the scope around your objectives, account complexity, creative requirements and the level of support your team needs.

Yes. I manage Facebook and Instagram campaigns through Meta Ads Manager, covering campaign setup, creative testing, budget allocation and ongoing optimisation. Campaign objectives, audience requirements and performance data guide how I manage delivery across the available placements.

Yes. For e-commerce, I focus on purchase performance, new-customer acquisition and catalogue activity where relevant. For lead generation, I assess enquiry volume, cost and quality, using CRM and offline conversion data where available to understand what happens after the initial lead.

A consultant is a strong fit when you need direct senior involvement in strategy and campaign delivery, or specialist support alongside your existing team. I personally manage the agreed work and collaborate with your in-house marketers, creative partners or agency. The right arrangement depends on the scope and resources your business needs.

Yes. Alongside media buying, I develop creative testing plans, write hooks and briefs, and edit supplied footage or brand imagery into assets for Facebook and Instagram.

On-location filming is not included in this service. I can guide your internal team, creators or production partners on the assets required, then use campaign results to inform the next round of creative.

The Meta Pixel sends website event data from a visitor’s browser. The Conversions API (CAPI) sends event data through a server or connected platform. Using both can improve measurement coverage, with deduplication configured to avoid counting the same event twice. The implementation should reflect your consent controls and data-sharing requirements.

Yes. I review your existing Pixel and CAPI implementation, including event configuration, deduplication, data freshness and Event Match Quality, then implement the agreed fixes. I prioritise issues according to their impact on measurement and campaign delivery.

For e-commerce accounts, I also review product catalogues and feeds where they support your campaigns. The scope depends on your existing setup and the work required.

For a straightforward setup, I usually plan around two weeks once the required access, assets and approvals are in place. I confirm the start date and delivery schedule after reviewing the scope.

Initial work covers the account and tracking review, commercial priorities and creative planning. Campaign setup, agreed technical fixes and testing follow. More complex integrations or new creative production can extend the timeline.

Yes. I provide white-label Meta campaign management and consultancy for UK agencies, working under your brand and within your agreed client relationships.

Support can cover media buying, creative analysis, measurement troubleshooting, reporting and senior input into pitches. I can also provide fractional paid-social leadership, with responsibilities, communication and reporting cadence agreed with your team.