Welcome to
My Blog.
Data, Strategy, and The Creative Archive.
This blog documents my evolution from a hands-on designer to a performance marketing consultant. As a result, the content here is a bit of an eclectic mix.
My latest insights focus entirely on unit economics, Meta ad architecture, and data-driven performance. But if you dig into the archives, you will find practical Adobe tutorials, creative strategy, and personal travel films.
It is a random mix, but it is an honest look at the creative foundation behind the commercial systems I build today.
Explore my latest blog posts.
How to Change the Colour of Clothes in Photoshop 2024: Easy Tutorial
Discover how to seamlessly change the colours of clothing in your photos, mastering techniques that maintain texture and realism for a flawless finish.
Mastering Image Upscaling in Photoshop 2024: A Step-by-Step Guide
Explore the craft of upscaling in Photoshop 2024. Learn how "Preserve Detail 2.0" can turn pixelated pictures into pristine images, enhancing resolution while keeping their natural look.
Photoshop Tutorial: Easy Steps to Remove Greasy Skin
Master the art of portrait editing by learning how to remove greasy skin using Photoshop.
Mastering Noise Reduction for Shutterstock Images: A Photographer's Guide
Learn the best way to completely remove all background noise from your images using Adobe Photoshop
Design a Social Media Video Ad, the Full Process - Adobe XD, Photoshop & After Effects
In this blog post, I’ll guide you through my full process for creating a social media video advert for Magic Mind. The software I’ll be using indclide Adobe XD, Photoshop and After Effects.
How to Use Echo Text, Easy After Effects Tutorial
In this quick tutorial, I’ll show you how to create this echo text effect using After Effects 2021.
How to Create Your Own Custom Subscribe Overlay for Youtube with After Effects 2021
An easy-to-follow tutorial, where I will share the most efficient way to create and use your own subscribe overlay.
Pocket Full of Do by Chris Do: Is This Design Book Worth £35? [2024 Review]
What makes this book so special, and is it really worth $35? This is my review and thoughts about whether or not you should buy this book.
5 Things Beginners Should Know as a Shutterstock Contributor
Learn how to make a small bit of passive income selling your photography on Shutterstock. Here’s what you need to know as a beginner.