A bespoke paid media analytics platform for brands and agencies
Know what to scale. Know what to stop.
Reforge Metrics is a decision-led paid media dashboard and creative analytics platform. It connects advertising, creative and website data, then applies transparent, account-specific analysis to show what is working, what is losing momentum and what action to take next.
Built around your channels, objectives, data and commercial model.
Distribution of Fatigue
Mathematically calculating the exact day an ad's performance drops by 30% from its peak, or falls below your target ROAS.
A paid media dashboard should do more than report metrics
Marketing teams rarely lack data. They lack a consistent way to decide what it means. Conventional paid media reporting dashboards can show spend, clicks, conversions and revenue, but they rarely explain whether a winner has enough evidence behind it, why performance is beginning to decline or where budget and creative effort should move next. The result is more time spent comparing exports, challenging platform signals and turning reports into actions.
Fragmented Data
Paid media, creative and website data live in different places.
Misleading Signals
Native platforms can favour cheap or early signals over meaningful commercial outcomes.
Subjective Metrics
Creative performance is often judged through isolated metrics or subjective opinion.
False Positives
Low-volume results can be mistaken for proven success.
Late Detection
Performance decline is often recognised only after efficiency has deteriorated.
A decision-led marketing performance dashboard
Reforge Metrics sits between a conventional marketing analytics dashboard and a senior performance consultant.
It brings the relevant data together, applies clear analytical logic and turns complex performance signals into prioritised decisions. Instead of simply reporting what happened, this bespoke performance intelligence platform helps teams understand what deserves investment, what needs investigation and what should change next.
How the paid media analytics platform works
Connect the relevant data
Bring together the sources needed to understand performance. These can include Meta Ads, TikTok Ads, GA4, campaign budget files, creative ledgers, creator data, CRM records and offline outcome exports.
Define what success means
Configure the analysis around your commercial objectives, KPIs, campaign structure, thresholds and data maturity. Ecommerce revenue, qualified leads and other meaningful outcomes take priority over vanity metrics.
Analyse performance objectively
Apply transparent scoring and trajectory frameworks across commercial impact, efficiency, scale, evidence, creative engagement and post-click behaviour.
Prioritise the next action
Turn the analysis into ranked opportunities, emerging risks and clear optimisation verdicts that teams can use in reporting, planning and weekly decision-making.
Paid media reporting shows what happened. Performance intelligence shows what needs action.
A paid media reporting platform for brands and agencies
For brands
Create a clearer marketing performance dashboard that shows how media, creative and website results work together. Understand where investment is creating commercial value, where results are fragile and what the team should prioritise next.
For marketing agencies and client reporting
Use Reforge Metrics as a more decision-led alternative to generic agency reporting software. Build a consistent and defensible approach to client reporting, creative analysis and optimisation, while reducing manual analysis and strengthening the strategic value delivered to clients.
Particularly valuable for:
Creative analytics built on commercial evidence
Commercial outcomes come first
Revenue, purchases, qualified leads, ROAS and efficiency carry more weight than clicks, views or engagement alone.
Evidence before confidence
Minimum spend, conversion volume and other evidence thresholds help distinguish proven performers from early anomalies and learning-phase assets.
Benchmarks reflect the account
Performance is assessed against the account's own objectives, history and strongest performers rather than arbitrary industry averages.
The logic is transparent
Scoring is built from defined metrics, weightings and thresholds. Teams can understand why an asset ranks highly and challenge the framework when the business context changes.
Analysis goes beyond the platform
Custom analytical logic makes it possible to examine scoring, fatigue, trajectory and relationships between datasets that conventional dashboard templates struggle to support.
Bespoke marketing analytics configured around your operating reality
No two accounts have the same channel mix, conversion model, campaign structure or level of data maturity. Reforge Metrics is therefore configured around the decisions each team needs to make, rather than forcing every client into a fixed reporting template.
The implementation can be shaped around:
Built by a senior paid media and creative strategist
Reforge Metrics was created by Chris Curry, a senior performance marketer and creative strategist with more than a decade of experience across paid media, social and creative performance.
It was developed to solve a recurring problem: teams had more reporting than ever, but no consistent way to connect media and creative performance, challenge misleading platform signals or decide what needed action.
Reforge Metrics turns that senior strategic thinking into a clearer, more repeatable analytical framework.
Paid media analytics platform FAQs
A paid media analytics platform brings advertising data together so teams can evaluate campaign performance and make better optimisation decisions. Reforge Metrics goes beyond a standard reporting dashboard by interpreting performance through transparent scoring, account-specific benchmarks and trajectory analysis. It helps teams understand what to scale, maintain, investigate, refresh or pause.
Depending on the implementation, Reforge Metrics can work with data from Meta Ads, TikTok Ads, GA4, campaign budget files, creative ledgers, creator records, CRM exports and offline commercial outcomes. The exact setup is defined around the sources needed to answer the client's most important performance questions.
The framework is tailored to the client's objectives, commercial model and available data. It can balance revenue or lead outcomes, efficiency, delivery scale, creative engagement, post-click behaviour, performance trajectory and the strength of evidence behind each result.
The platform prioritises account-specific benchmarking. Results can be assessed against the account's own historical performance, objectives and strongest performers, making the analysis more relevant than a single generic benchmark.
Yes. Reforge Metrics can give agencies a consistent framework for client reporting, paid media analysis and creative performance reviews. It is configured around the agency's reporting requirements and the decisions its teams and clients need to make, rather than operating as a fixed, off-the-shelf dashboard template.
Reforge Metrics can analyse changes in signals such as ROAS, CPA, CTR, frequency, conversion rate and website engagement. This helps identify emerging performance decline and gives teams an earlier opportunity to investigate, refresh or reduce investment.
The refresh process depends on the implementation and available data sources. Reforge Metrics is designed to automate analysis and reduce manual reporting, but the cadence can range from scheduled updates to structured manual refreshes.
No. Reforge Metrics gives teams a more consistent evidence base for making decisions. It supports paid media managers, creative strategists, agencies and marketing leaders by reducing manual analysis and making optimisation priorities clearer.
Yes. The analysis is configured around the relevant commercial outcome. For ecommerce, that may include revenue, purchases, ROAS and AOV. For lead generation, it may include qualified leads, CPL, conversion quality and downstream CRM outcomes where that data is available.
Turn paid media reporting into clearer decisions
If your team has plenty of data but still spends too much time working out what it means, Reforge Metrics can create a clearer route from reporting to action.
Discuss your current reporting setup, performance questions and the decisions you need the platform to support.