I am a Freelance Strategic Performance Consultant helping brands scale Meta & TikTok advertising through bespoke data architecture.
I partner with e-commerce brands and agencies to deliver more than just ad management. I build custom, Python-driven dashboards that bridge the gap between creative strategy and hard data, giving you mathematical control over your ad spend.
Bridging the Gap Between Creative Strategy and Hard Data.
I am a Strategic Performance Consultant operating at the intersection of creative direction and advanced analytics. High-spend e-commerce brands and elite agencies hire me when they hit a scaling ceiling. Usually, their data is scattered across Meta, TikTok, and Shopify with no single source of truth. I cut through that platform chaos by building bespoke data architecture that diagnoses performance bottlenecks and dictates a mathematically sound path to scale.
My advantage is my background. Most data analysts can read a spreadsheet, but cannot deconstruct the anatomy of a winning ad. Most media buyers know when your ROAS is dropping, but cannot tell you why. I bridge that gap. Using custom-built Python and Streamlit dashboards, I calculate your true Capital Efficiency Index (CEI) and map the velocity of your visual hooks. I don’t just report the news—I mathematically predict when an ad will fatigue and prescribe the precise creative variation required to fix it.
I’ve had the privilege of working with some truly remarkable brands.
I Offer a Complete Performance Ecosystem
I do not just push buttons in an ad account; I integrate your media buying, creative strategy, and data tracking into a single, high-performing engine designed to diagnose bottlenecks and aggressively scale your revenue.
Freelance Meta Ads Management
Hands-on, strategic management of your Facebook & Instagram ad accounts. I handle campaign builds, budget pacing, and algorithmic troubleshooting to scale your campaigns efficiently while protecting your margins.
TikTok & GMV Max Ads
Expert execution of TikTok paid media. I leverage GMV Max campaigns and targeted performance strategies to turn the platform into a highly profitable direct-response acquisition channel.
Data Analysis & Audits
Deep-dive diagnostics into your ad accounts. I build custom dashboards and conduct rigorous audits to mathematically uncover and fix exactly what is limiting your growth.
Creative Strategy & Production
Bridging the gap between data and design. I establish strict creative testing frameworks and produce high-converting, data-backed assets that prevent ad fatigue.
Technical Tracking & Pixels
Fixing the broken data signals standard developers miss. I implement robust tracking architectures, including Meta Pixel and CAPI, ensuring clean data for reliable attribution.
Strategy Consulting
High-level advisory for brands that need senior oversight. I act as an extension of your leadership team, providing 12-month scaling roadmaps and forecasting ROI.
Delivering standout creative solutions for each of them, tailored to their unique vision and goals.
