Senior Freelance Meta Ads Consultant

Most standard media buyers live entirely inside the Meta Ads Manager. They optimise campaigns based on flawed, in-platform data that rarely matches your actual bank balance.

My core differentiator is data visibility. I do not just run ads; I build bespoke data dashboards tailored precisely to your specific business objectives and profit margins.

• A Single Source of Truth: I integrate your backend store data directly with your ad platforms so we are making decisions based on real revenue, not just Meta's reported numbers.

• Custom Goal Tracking: Whether your immediate goal is aggressive new customer acquisition (ncCAC) or maximising overall profitability (MER), your dashboard is built to track it in real-time.

• Profit-Driven Optimisation: This transparent data allows me to confidently pull the levers inside your ad account—scaling high-performing creative to drive top-line revenue while strictly protecting your target ROAS.

I do not guess what is working. I build the system that tells us exactly how to grow profitably.

I partner with scaling brands and established agencies ready to push past their current growth ceilings. Typically, this means managing monthly Meta ad spends between £10,000 and £100,000+.

However, monthly spend is not the only qualifying factor. I frequently architect campaigns for smaller budgets in two specific scenarios:

• Established brands with niche products: You need a highly targeted, efficient build for a specialised proposition or a new market test.

• High-growth startups: You have lower current spend, but you have proven product-market fit and need a rock-solid tracking foundation before scaling aggressively.

If the unit economics and the product are strong, I am always open to discussing a partnership.

I handle both. In the modern Meta ecosystem, the creative is the targeting. As a hybrid media buyer with over 10 years of professional design, animation, and video editing experience, I bridge the gap between data and design.

While I do not shoot raw footage on location, I act as your full-stack creative engine:

• Post-Production & Motion: I take your raw assets, UGC, or brand imagery and stitch, animate, and edit them into high-performing ad creatives.

• Creative Strategy: I build the testing frameworks, script the direct-response hooks, and provide highly specific briefs for your content creators.

• Iterative Scaling: I analyse the real-time data to see exactly which visuals are driving the cheapest conversions, and rapidly iterate on the winners.

Yes. You cannot scale a broken system. Signal loss is the biggest threat to Meta performance today. Before we spend a single penny of your budget on new campaigns, I run a deep-dive technical audit to rebuild your data infrastructure.

This foundational build includes:

• Server-Side Tracking: Upgrading standard browser Pixel setups to the Conversions API (CAPI) to bypass iOS restrictions and recover lost data.

• Commercial Metrics: Establishing a single source of truth for your data. We will map out your true ncCAC (New Customer Cost of Acquisition) and MER (Marketing Efficiency Ratio) so we are scaling based on actual business profit, not just inflated in-platform ROAS.

• Catalogue Optimisation: Auditing and cleaning your product catalogue feeds. Perfect feed data is absolutely essential for driving high-converting dynamic ads and Advantage+ Shopping Campaigns.

• Algorithmic Feeding: Maximising your Event Match Quality (EMQ) scores to ensure Meta's machine learning has the exact, high-intent customer data it needs to find your next purchaser.

My onboarding timelines are directly tied to my current client volume. Because I manage every account personally—rather than passing your brand off to a junior account manager—my capacity is strictly limited.

If I have immediate availability, I can move extremely fast. However, I never rush the foundational setup. A standard, rigorous onboarding sprint takes exactly two weeks:

• Week 1: Deep-dive technical tracking audit, historical account analysis, and creative strategy briefing.

• Week 2: Restructuring the ad account architecture and building the new, isolated testing environments.

• Launch: Pushing the new, data-driven acquisition systems live.

If you have aggressive revenue targets or an imminent product launch, I highly recommend reaching out as soon as possible to secure a slot in my schedule.

Absolutely. I frequently act as a fractional, senior-level resource for established marketing agencies across the UK. I understand the unique pressures of agency life—from sudden client wins that stretch your current team's capacity, to complex technical issues that require a dedicated specialist.

I seamlessly integrate with your internal operations to provide:

• White-Label Execution: Operating quietly behind the scenes to build, manage, and optimise Meta ad campaigns entirely under your agency's brand.

• Technical Troubleshooting: Stepping in as a specialist architect to untangle messy tracking infrastructure, implement Conversions API (CAPI), or fix complex product catalogue errors for your top-tier clients.

• Client-Facing Strategy: Acting as your internal "Head of Paid Social" on crucial client calls, or dropping in during high-stakes pitches to help you close and retain larger accounts.

Whether you need a reliable overflow solution during Q4 or a long-term strategic partner, my workflow adapts entirely to your agency's structure, reporting cadence, and Slack channels.