B2B Creative Strategy & Full-Funnel Asset Architecture | Amplience

Strategic Approach & Execution

Following internal team shifts, Amplience needed a reliable, fast-moving creative partner. Instead of acting as just a pure graphic designer, I integrated with their marketing team as a full-service creative engine, ensuring they could deploy campaigns and host events without creative bottlenecks.

I delivered value across three core areas:

1. The Full-Service Creative Partner
My primary role was to handle literally anything the marketing team needed, across every format. From coding custom HTML HubSpot templates and designing blog thumbnails, to producing corporate brochures and B2B LinkedIn ads, I provided rapid-response execution. By deeply understanding their complex enterprise software proposition, I could take their briefs and turn them into polished assets with minimal revision cycles.

2. Amplify25 Conceptual Direction & Execution
For their flagship Amplify25 event at London’s iconic Abbey Road Studios, I owned the full creative direction. The client challenged me to push the boundaries of their brand, so I developed a unique visual concept that conceptually tied their tech identity to Abbey Road Studios. I then personally designed and rolled out every single touchpoint—from pre-event digital promotions and presentation decks to the physical on-site branding and the live event photography.

3. B2B Lead Magnets & Marketing Enablement
Working directly with their provided copy and briefs, I designed high-impact lead generation assets, including their core white paper, Pioneering A New Era of Content Production. My focus here was on clean information architecture, UI mockups, and visual hierarchy, ensuring their in-depth technical insights were easily digestible and positioned the brand professionally to enterprise prospects.

Operational Impact

The true impact of this partnership was operational velocity and visual consistency. By acting as a single, highly capable touchpoint for all visual output, I enabled the Amplience marketing team to move faster. Whether it was scaling their day-to-day social media presence or delivering a cohesive, premium experience for the Amplify25 event, I provided the reliable creative architecture they needed to communicate their tech proposition effectively.