Amplience Case Study: B2B Creative Direction & Production
Working as an embedded creative extension of the Amplience marketing team, I delivered a continuous output of brand assets to support their commercial objectives. The engagement connected everyday marketing requirements, such as social creative and HubSpot templates, with large-scale physical event design.
- LinkedIn campaign creative
- Whitepaper and HTML email design
- Amplify25 identity, design and photography
Project Highlights
Creative ownership within the marketing team
Amplience operates in the enterprise ecommerce sector, specialising in content management, digital asset management and AI-powered production. Their core challenge was translating a highly technical proposition for senior decision-makers while maintaining strict brand consistency across multiple channels.
They supplied the commercial context, messaging and strategic priorities; I architected the visual concepts and executed the assets. For LinkedIn campaigns and long-form content, I took independent ownership of creative development within their existing brand guidelines. For their flagship event, Amplify25, that remit expanded to defining the entire visual identity from the ground up.
Operating as a direct extension of their team, my work extended well beyond these core projects. I deployed a continuous output of day-to-day blog creative, presentation decks and marketing assets—including programming custom HTML email templates for HubSpot. My involvement closed the gap between high-level art direction and rigorous, practical production, giving the team a single, highly reliable point of contact.
B2B LinkedIn campaigns
For LinkedIn acquisition, Amplience supplied the copy and gave me the autonomy to execute the design within their brand guidelines. Taking ownership of the visual translation from brief to final asset, I focused on structural clarity.
For an enterprise technology brand, campaign creative needs to communicate a complex proposition with clarity. I established a visual hierarchy for each ad, giving the primary message and call to action clear prominence. The result was a cohesive suite of campaign assets aligned with Amplience’s messaging and ready for activation.
Selected LinkedIn campaign creative. Amplience supplied the messaging; I developed the visual concepts and final designs.
Whitepaper design for enterprise ecommerce
For Pioneering A New Era of Content Production for eCommerce, Amplience delivered the raw manuscript, and I took full responsibility for the publication’s visual development.
I established a strict editorial hierarchy and layout system, engineering the document structure around their narrative. This required disciplined page composition, precise typography and strategic visual pacing to ensure technical and commercial arguments landed with maximum impact.
The objective was to build a publication with the premium credibility expected of an enterprise technology brand—capable of delivering dense, detailed material without sacrificing readability or structure. Amplience supplied the subject expertise and content; I directed and executed the design.
Cover and selected spreads from Pioneering A New Era of Content Production for eCommerce. Editorial design and layout by Chris Curry.
Designing the Amplify25 event identity
Amplify25 was Amplience’s flagship customer event, bringing together digital commerce leaders at Abbey Road Studios in September 2025. The brief required a visual identity that felt modern and inspiring, yet entirely credible to an enterprise audience.
The Concept
Taking the iconic venue as a starting point, I developed a central "wave" motif. It served as a nod to the audio heritage of Abbey Road while representing Amplience making waves in the commerce sector—providing a logical, scalable system for the event's creative.
The Execution
I deployed this identity across the event’s digital, presentation and print materials, moving from the initial logo design through to promotional graphics, presentation decks, brochures, and physical venue signage.
On-Site Photography
My involvement extended to the event day itself, capturing the live environment, presentations, and attendees, ensuring the final photography reflected the exact visual standards of the identity I had built.
Amplify25 at Abbey Road Studios, September 2025. Photography by Chris Curry.
Creative capacity and operational continuity
Amplience gained a senior creative partner capable of taking independent ownership of briefs from initial concept through to final production. Operating directly within their marketing team, I provided the capacity to translate complex technical messaging into high-signal visual assets without requiring heavy internal oversight.
The core value of the engagement was operational continuity across a broad spectrum of requirements. Whether deploying B2B social campaigns, architecting dense editorial layouts, programming HTML emails, or engineering a physical event identity, the team had a reliable constant. This ensured a rigorous, consistent application of the Amplience brand across every digital and physical format.
Across the 18-month engagement, this infrastructure allowed me to architect and deploy over 600 distinct production assets - a volume encompassing both original master concepts and their required cross-channel format adaptations. This gave the marketing team the reliable, high-volume execution bandwidth they needed to scale their output.
"Working with Chris has been incredibly refreshing. He grasps complex briefs instantly and executes them with a level of precision that means we rarely need a second round of edits. He operates as a true extension of our team - delivering flawless creative work at a pace that constantly exceeds our expectations."
Senior marketing expertise. Direct responsibility for delivery.
My work with Amplience reflects the practical foundation of my consultancy: interpreting commercial priorities, establishing the direction and taking responsibility for execution.
Today, I bring that same approach to paid media, creative performance, websites and measurement. If your team needs senior input with hands-on delivery, let’s discuss the brief.